advance in spam blocking is another very good reason to list building seriously.
status quo in list building had been rented list and flooded thousands inbox message. This cold calling process can cause some sales, but more often it leads angry recipients announced email marketing efforts as spam.
As spam blockers became more evident in virtually every email system this method to send marketing has often implode on itself.
The email marketing message itself may have been solid and even useful. The intention may not have been spam. In fact, I believe that there are some well-meaning online businesses to simply see a mass email marketing campaign in the same way they might have in direct mail for a brick and mortar counterpart.
The problem with spam blockers most of these messages never make it to their intended recipient. In fact, the use of rented list is a bit like flushing money down the commode.
Spam blocking software makes it more important than ever for online businesses to ensure recipients only email they will get are the ones that they either ask or are designed to confirm the order and shipping information once the sale has been completed.
To put this in perspective, imagine if people had their own ‘post guard’ them. These individuals would be hired to accompany you to your mailbox and sort through your mail to ensure that you only received personal letters from people that you knew with relevant banks and collection of mail. They would eliminate certain mail catalogs you never ordered from and are not sure how you did it on their list. No more sweepstakes entries magazine offers. No more sales flyers from companies you’ve never heard of and postcards try to sell a new satellite television system.
You may be thinking that this would be a great service to have. However, in the online environment it is a reality. Spam blockers are constantly updated in an effort to reduce ‘spam’ from hitting your inbox. Most of the time the mail is moved to the spam folder where you can look at it if you want. In most cases, it is automatically deleted from your account in about a month.
Because the online world is fast protection against unwanted email this should cause online businesses to learn what they can about email marketing and change their policies to meet the needs of real customers and prospects instead of pound door that read, “No access.”
The use of spam blockers benefit for consumers and difficult to online business. The role of business is becoming very designed to meet the needs of consumers. In fact, online business can be more responsive to actual and perceived consumer needs than a brick and mortar counterparts.
The reason is that spam blockers and other benefits online consumers has led companies from Blitz and towards consumer-centric approach to doing business before, during and after the sale.